What if … hairdressers didn’t exist. Everyone would be born, wake up and go to sleep with the exact same haircut. Men and women, young and old: they would all sport the same hairstyle. Can you imagine how boring that would be? Luckily, hairdressers exist. And luckily, Coiffure.org (the professional association) is there to support them. This campaign made up for the loss of members over the last few years and even resulted in an slight increase in members.