Branding - kopie

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Branding - kopie

Our love for logos and corporate identities can barely be put into words. This is, in fact, the discipline it all started with - more than a decade ago - at De Barbaren. No wonder we have become experts at it by now. And that is a must, because branding is the core of your brand’s visual identity. Given today’s visual mindset, that is not a luxury. On the contrary!


Waarom je merk een branding nodig heeft

Een sterke visuele merkidentiteit is zoals een goede indruk nalaten bij een sollicitatie: de eerste en onmisbare stap richting een succesvol verhaal. Richting top of mind. Met een op maat gemaakt logo, onderscheidende kleuren en typografie en consistente huisstijlafgeleiden krijgt je merk vorm in het hoofd van je klant. Branding is de visualisering van je waarden en karakter.


But what exactly is branding?

“Branding is the process of giving a meaning to specific organizations, companies, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.” — The Branding Journal

In other words: we make your brand recognizable and trustworthy. A visual identity distinguishes your brand from competing brands and makes people intuitively sense what you stand for. A strong brand identity is like leaving a good first impression at a job interview: the first and essential step towards a successful story.

Time for an update?

Investing in branding is investing in the future. Starting your brand story from zero? In that case we set out from a blank canvas. In a preliminary meeting we talk things through and discuss all aspects, from the broader framework to creative inspiration. Afterwards, we start our research and draw up various proposals, which we bundle in an extensive and substantiated presentation.

Are you also in need of name creation? We are happy to help you with that, prior to starting the branding process. You already have a corporate identity but need rebranding? We are well-experienced in that field too. Like always, there is no ready-made answer, so we gladly think along with a view to the goals you have set. Not sure whether rebranding is the answer to your question? We listen to your story and advise you in the right direction.


Tijd voor een rebranding?

Investeren in branding is investeren in de toekomst. Regelmatig checken of die toekomst je huisstijl niet inhaalde, is daarom een must. Heb je al een visuele identiteit, maar merk je dat die een update nodig heeft? Dan is rebranding the way to go. Dankzij een rebranding spreken we die nieuwe doelgroep aan, of onderscheiden we je merk van die ene concurrent.

Niet zeker of een rebranding een antwoord op je vraag is? Vos, onze huisblogger, geeft je er graag meer uitleg over.

Op zoek naar de ideale partner voor je (re)branding? Wij hebben expertise op overschot.


“I can’t be anything but positive! From the very first meeting, this young bunch of highly-motivated professionals have helped us a lot in developing my brand/company. Now, I couldn’t imagine a life without De Barbaren anymore.”
— Thijs Beddeleem, El Vagabundo


Looking for your ideal partner in branding? We have expertise galore.

Let’s work together