Brand creation and support

Merkcreatie 2

Brand creation and support

This is where it starts. What your company stands for and what you are aiming at, those are the first building blocks of a powerful brand. We guide you from an idea to a fully-fledged brand by means of analysis and brand strategy.

Asking is winning

Before we can put the pedal to the metal to start building your brand, we have to ask you a bunch of questions. During a workshop we go more deeply into what your company is really about. And, of course, we conduct a thorough market and target audience analysis. Both will form the basis of everything we will be doing together.

Next, we translate your concept into a captivating brand story, that grips your target audience and doesn’t let them go. For a brand is so much more powerful when it has its foundations in an honest story.


Maybe you already have a brand, but feel like there are opportunities to seize. We analyse your brand with a view to your goals and decide on the right approach to achieve them. As an outsider we often see opportunities you yourself may not have detected yet. Together we fine-tune your brand so it is solid as a rock.

“For our restaurant we had a rebranding and a rejuvenation treatment in mind and that’s what Balder and his crew have done a fantastic job for.”
— Thomas De Muynck, Karel de Stoute


Also, in need of a good dose of brand support?
Questions concerning your brand?

We can help you