Spice & Ginger
Logo design and corporate identity
Spice&Ginger is not just another blog and you can feel that in the visual identity. We fully went for a branding with elegant, classy and timeless appeal. The soft and warm colors also create a cozy and homey feeling.
The real icing on the cake? The luxurious business cards, beautifully finished with gold foil for those high-end vibes.
Radiate quality with a custom website
How else does Elkje stand out from the many other blogs? With the blog itself. Where others opt for a template-based website, Elkje deliberately goes for quality with a customized website. That way, she doesn't have to compromise on user experience and design.
In addition, the high-quality photos also provide some extra spice, taken by Elkje's regular companion de route: her husband Didier, who works as a professional photographer under the name RAW16.
SEO web copywriting boosts reach
Elkje wanted an immediate jump start for Spice&Ginger, resulting in a well-stocked website. More than 30 blogs were optimized by our copywriter in terms of SEO, readability and tone of voice.
Staying top of mind through newsletter marketing
Spice&Ginger was introduced to the public with the necessary promo. So we created curiosity and brand awareness with teaser newsletters. We continue this top-of-mind strategy: every month a newsletter goes out with the latest blogs, facts, insights, personal stories...
Marketing through Instagram and Pinterest
Finally, we also devised a strategic communication plan for the social media channels. Instagram and Pinterest are the two most important platforms in this regard. Through three weekly posts, Reels and ads, we attract the target audience to Spice&Ginger's accounts, and eventually to the blog.