Kultiv
Safety first
Under the former name Hallelujah, Kultiv had long focused on workplace happiness training. But in 2024, their focus shifted to workplace safety, a pressing issue for many companies today. Because occupational safety is about more than just compliance and rules, it’s the driving force behind sustainable growth and the glue that bonds colleagues together. This valuable repositioning called for a strong brand, clear graphic design, and a new name.
'Kultiv' turned out to be the perfect match - a robust brand name with a nod to the word 'cultivate'. After all, a safe workplace doesn’t happen on its own. That’s where Kultiv comes in. And with the new tagline 'Secure your safety', Kultiv now inspires even more organizations to actively shape their safety culture in a positive and engaging way.
But what’s the true core of the Kultiv approach? Ambassadorship. In simple terms: motivated employees who champion safety within their organizations. To spark their enthusiasm, we gave them a name of their own: 'Safety Heroes', the first wave of workplace safety ambassadors.
A digital home base
Alongside the new name, we developed a solid digital identity. No distractions, just a clear and characterful look. Kultiv didn’t need a complex website, just a smart online presence. With an intuitive Squarespace site, we delivered exactly that while also leaving room for future growth.
Branding without risks
Sky blue, fresh orange, and a mature navy: for Kultiv’s visual identity, we chose bold, eye-catching colors. Not the “safe” option, but ones that clearly carry Kultiv’s safety message. A bold primary typeface for the logo and a complementary secondary font helped reinforce the tone. Flexible patterns gave us the freedom to express Kultiv’s personality while maintaining a cohesive brand. Risk-free? Check.
At the end of the journey, Kultiv received a clear brand guide and tailored communication tools: from LinkedIn assets to a Mailchimp footer and an inviting business card as a teaser for the launch. Striking, but above all, clear.
With a name that sticks and branding that leaves an impression, Kultiv is now fully equipped to make every workplace safer. And that makes us proud. Because the real Safety Heroes? They work together.