Blikvangers

Kick-start of a new brand

A new name, but still the same values and service.

We developed a strategy for launching the new brand identity, which included teaser content to warm up followers on social media for the big change. Through an eye-catching newsletter, customers and suppliers were informed about the rebranding.

Eye-catching beer can

What gadget fits Blikvangers better than a can? A can with a sticker! We designed a look that directs all the attention to the new name and gave it an interactive twist. Recipients could essentially transform Image4U into Blikvangers themselves by placing the new logo on the can.

We added a matching extra in the form of a beer coaster. On one side, a provocative quote; on the other, a catchy little poem — of course, all fully aligned with the new Blikvangers style.

Website

A new name, a new logo, a new style… What’s still missing from the list? That’s right, a new website, of course.

After strategically analyzing the original web platform, we decided to optimize the online presence with a new website, paired with a Google Ads campaign to increase visibility.

Derivatives

A sticker here, a sticker there, with lettering as their core business, the possibilities for Blikvangers were endless. It was so much fun to see our design come to life like this!