Ampersand
Typography and cool merchandise, two things we at De Barbaren really love. We decided to combine them and developed "Ampersand": sweaters with prints that are tailor-made for us and our network.
An ampersand, typography enthusiasts love it. A trademark of typographers and the cherry on top of any typeface. For us, this symbol represents not just the word 'and', but also collaboration, connection, diversity & variation.
To showcase this project, we organized three photoshoots just the way we like them: on the line between fashion and lifestyle, spontaneous and accessible. We selected models who approach life with enthusiasm and, like us, embrace positivity.
To share the full story on our socials, we also captured everything behind the scenes — because what better way to show our process than with some behind-the-scenes shots? This gives a glimpse into how we work and how we bring the collection to life: in a relaxed yet focused atmosphere.