A firm name

EA brand needs a face, and in this case, a name too. Something that captures Joren’s passion for movement and health, while giving a centre with big ambitions room to grow. Something with strength. Something firm.

Before long, all signs pointed in the same direction: Fermament. A reference to the firmament, an architectural vault that is both strong and curved. A fitting symbol for a treatment process you can build on. It also gives a nod to Joren’s love of fermentation, because just like osteopathy, fermentation is a gradual, process-driven practice.

With Fermament, Joren brings passion and personality together in a brand name, while inviting a community of like-minded people to do the same.

 

Branding with building blocks

Using the same building blocks and taking inspiration from the spine, we developed the visual identity. We created a distinctive brand style and selected modern typefaces. On the practice’s façade, lettering welcomes visitors in, while an arrow catches the attention of people passing by.

The finished identity fits seamlessly with the interior, where light colours on the walls meet vintage furniture. Our favourite interior feature? The old pommel horse in the entrance hall.

 

A website with room to play

Patients from well beyond Avelgem should be able to find Fermament. That’s why we built an intuitive website with information about osteopathy and exercise therapy, gait analysis and rates. A clear contact page with an appointment tool makes the website immediately practical.There’s also room to grow the Fermament community online. Through a blog, Joren speaks to his patients, or ‘kraks’, in a playful way. A new group class or yoga session? Book recommendations about healthy living or heading out on an adventure? It’s all brought together online in an inspiring way. Ferm.