Friterie meets retro diner

Yellow-white stripes and elegant burgundy tones: step into Bouf and you immediately feel the bold, characterful vibe. With a nod to the classic retro diner, we gave the old frituur in Deinze a thoughtful redesign. Because while fries are the main focus, entrepreneurs Mathieu and Pieter wanted more. Together, we chose a fresh, eye-catching look that makes waiting for your favorite frituur snack just that little bit more fun.

Take a frietje first, ask questions later

The name Bouf? Cooked up in our kitchen. A short, punchy brand name that instantly sparks a craving for a proper portion of fries. The name became the heart of the playful brand story Mathieu and Pieter wanted to tell. With catchy copy to match - From Deinze to the world, Want to become a real boufer too? - the story just works. The thoughtfully designed website ensures clear communication with customers, serving up a user-friendly menu, an attractive jobs page, and a fully mobile-first experience.

If you’re wondering whether a friterie can also be a bold brand, Bouf says yes. Today, you can recognize Bouf by its colors, interior, and the playful icons of fries and frituur snacks popping up everywhere. From tray liners to staff shirts and fun social media templates. From Deinze to the world? You bet.