Pump Repair Center
Pride in tailored words
Craftsmanship may be hard to put into words, but that didn’t stop us from trying. Because a strong brand like Pump Repair Center deserves a strong brand story. No unnecessary frills, just a powerful message that confidently says: this is who we are.
Using the metaphor of a well-oiled machine, we created a direct link to the industry and emphasized PRC’s role as a vital cog in every production process. In addition to the brand story, we also clearly defined the core values and target audiences. Expertise, respect, flexibility: these words didn’t say it all, but they said what mattered most.
Recognition through color
Visibility is key, even for an industrial company like Pump Repair Center. So we set out to find a strong visual anchor. It didn’t take long to spot one in the workshop. As it turns out, every repaired pump at Pump Repair Center is painted bright blue. We carried this 'blue thread' through to the branding, creating a modern, professional look with a bold touch.
The result is a brand identity that feels both robust and approachable. The logo, which subtly simulates the movement of water in a pump, reinforces this identity. A minimalist yet meaningful finishing touch.
A professional website
A new visual identity calls for a revamped custom website, one that visually conveys the team's professionalism and craftsmanship. Here too, the bold blue brand color played a key role.
Craftsmanship you carry
A strong brand starts with the people who carry it. (And yes, you can take that literally.) That’s why we gave the Pump Repair Center team a professional look with branded workwear and a bold logo on the back. A subtle yet effective way to highlight their craftsmanship while strengthening team spirit.
Say it with (moving) images
To make the identity of Pump Repair Center even more tangible, our photographer Sander visited their workshop in Melle. With a series of striking images and a dynamic intro video, he not only captured the craftsmanship but also showcased the great team behind it. Think powerful close-ups of rotating pumps, smooth collaborations between colleagues, and top-level craftsmanship.
The result? A branding that dares to show: this is who we are. And a visual identity that’s now just as clear in images as it is in words.