Slaapwel

20241003 Slaapwel 22
Slaapwel De Matrassengigant Aalst was a well-known name in the region for years when it came to sleep comfort. By 2024, it was time to elevate the brand to the next level. Using the name Slaapwel as the foundation, we added the tagline 'your good morning' and created a completely new, premium look. The result: a brand that exudes luxury and quality from the very first encounter.

Years of waking up refreshed

The sleep specialty store in Aalst has built an ironclad reputation in sleep advice and after-sales service, founded on years of expertise and a loyal customer base.

We created a completely new brand identity for them, including a timeless logo, a refreshed color palette, and feather-soft typography. This sum reflects both the expertise of the Cali family and the cozy, comforting feeling of a night of quality sleep. With 'Sleep well, your good morning', the new brand identity now offers a sharper story and a clearer proposition.

The result is a brand that stands for luxury and comfort while remaining true to the competitive prices and high reliability that have characterized it for 20 years. Slaapwel is ready for the future, with a look that reflects its high-quality products and strong customer focus.

A kingsize makeover

The store also received a complete makeover in the Slaapwel-feel. From stylish flags to a new façade and the branding of the vehicle fleet, everything now radiates the new brand identity. The result is a cohesive whole that breathes luxury and (sleep) comfort.

Slaapwel, anything but a sleep-inducing rebranding.

Slaapwel afbeeldingen
20241003 Slaapwel 40
20241003 Slaapwel 34
20241003 Slaapwel 50
20241003 Slaapwel 2 Edit
20241003 Slaapwel 78

Also in need of a complete rebranding? We are happy to work with you!

Let's talk!

↖ Overview
Talloor d'Or ↗